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Title details for The Power of Trust by Sandra J. Sucher - Wait list

The Power of Trust

How Companies Build It, Lose It, Regain It

by Sandra J. Sucher
Shalene Gupta
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A ground-breaking exploration of the changing nature of trust and how to bridge the gap from where you are to where you need to be.
  Trust is the most powerful force underlying the success of every business. Yet it can be shattered in an instant, with a devastating impact on a company’s market cap and reputation. How to build and sustain trust requires fresh insight into why customers, employees, community members, and investors decide whether an organization can be trusted.
Based on two decades of research and illustrated through vivid storytelling, Sandra J. Sucher and Shalene Gupta examine the economic impact of trust and the science behind it, and conclusively prove that trust is built from the inside out. Trust emerges from a company being the “real deal”: creating products and services that work, having good intentions, treating people fairly, and taking responsibility for all the impacts an organization creates, whether intended or not.
When trust is in the room, great things can happen. Sucher and Gupta’s innovative foundation for executing the elements of trust—competence, motives, means, impact—explains how trust can be woven into the day-to-day and the long term. Most importantly, even when lost, trust can be regained, as illustrated through their accounts of companies across the globe that pull themselves out of scandal and corruption by rebuilding the vital elements of trust.

  • Creators

  • Publisher

  • Release date

    July 6, 2021

  • Formats

    • Kindle Book

    • OverDrive Read

      • ISBN: 9781541756663

    • EPUB ebook

      • ISBN: 9781541756663
      • File size: 2179 KB

  • Languages

    • English

  • Reviews

    • Booklist

      June 1, 2021
      In its simplest form, according to authors Sucher and Gupta, ""To trust fundamentally means to make yourself vulnerable to the actions of others." At a larger level, businesses lacking the public's trust may wither and fall. Sucher experienced the ins and outs of trust while employed at Fidelity Bank, where she alleviated customer concerns in the wake of the 1987 stock market crash; Gupta is a veteran financial reporter and analyst. The authors boil down trust via a few key areas: Competence, Motives, Means, and Impact. They cite examples like Johnson & Johnson's recall of Tylenol after product tampering resulted in multiple deaths in the 1980s, during which failure of quality control and sluggish reaction time lead to an ebb and flow of public trust. Ride-sharing app Uber built trust with its competence, yet draws scrutiny for its cutthroat business practices. Company actions have a lasting impact, the authors remind us: if trust has been broken, recovery could take time, or it could be non-existent.

      COPYRIGHT(2021) Booklist, ALL RIGHTS RESERVED.

Formats

  • Kindle Book
  • OverDrive Read
  • EPUB ebook

subjects

Languages

  • English

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